Almost anyone can make money writing articles. However getting readers for those articles is becoming more competitive all the time. To get read, you need great titles; let's see how you can create them.
1. Keyword: How Will the Article Be Found?
The primary way that readers will find your articles is via the search engines, when they enter keywords and search phrases. Therefore using the right keywords is vitally important. However readers will not read your articles unless the article provides them with a benefit as well.
Choose an appropriate keyword for each article you write, and be sure to include that keyword in the title.
For example: "Diets (keyword): Choose the Best Diet for You (benefit)".
2. Curiosity: Sometimes Helps You to Get Readers, Sometimes is a Mistake
When a searcher is looking at a list of article titles and descriptions, curiosity plays a great part in whether your article will be read. Therefore aim to create curiosity in the reader if you can, and if you feel it works for the article.
Magazine and newspaper article titles often generate curiosity by using puns and plays on words. Sometimes this is effective, and sometimes this is extremely irritating -- it's possible to be too clever for your own good.
I rarely use any puns or wordplay in titles when I'm writing informative articles. I save the cute stuff for writing humorous articles. I believe that when readers are looking for information, and if they're about to make a purchase, using humor is a mistake. Your mileage may vary.
If you need some examples of how curiosity is used effectively, keep an eye on the spam in your email inbox. Spam is all about curiosity, and occasionally spammers use it effectively.
Remember that once you've attracted the reader with your title, you must satisfy his curiosity.
This brings us to the benefit -- try to include a benefit in your titles if you can.
3. Benefit: How Can You Help?
Your article title should include both a keyword, and a benefit. (If you're using curiosity in your article title you may not have the space to provide a benefit.)
Benefits are all about helping your readers. Your readers are looking for something. They need your help. If you remember that when you're writing articles you're writing for the reader in order to help the reader, you can't go wrong.
Always ensure that your articles deliver on the promise that you make in your title: this is essential. (Please realize that the search engines will penalize you if you don't.)
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