You're writing ebooks to make sales. Therefore there's nothing more disappointing than spending weeks and months creating a product which no one wants. Luckily you can ensure your ebooks are a success.
I've been creating information products for the past decade. I've learned to focus on the reader. While this would seem common sense, it's easy to forget when you're in the throes of product creation.
Let's look at the top three ways you can ensure that readers will love your products and you'll make sales.
1. Vital: Target a Hungry Audience
As soon as you get an idea, test the idea.
You must be sure that not only does your target audience want your information, but also that they're prepared to buy the information online.
Do a little research. I like to check whether there are forums on which my target audience is interacting and asking questions.
2. Get Traffic: Build Credibility by Sharing Your Expertise
If you want to sell ebooks consistently, you'll need to become known as a source of reliable information.
You can use your expertise to build traffic to your site and to create an audience before your ebook is ready for sale.
In literary terms, you're building a platform. Your "platform" is a following of people who will not only buy your next ebook, but are likely to continue buying from you for years to come.
I've noticed that my students sometimes begrudge building their platform. They only want sales. This is natural, but if you fail to build your platform you'll make few sales.
Therefore, don't begrudge the time you spend building your credibility by sharing your expertise.
3. Be Visible and Approachable: One Ebook Won't Build a Business
Be visible and approachable before the sale and after it.
I buy a lot of information products online and I'm always disappointed when there's a huge buildup to a product, and then the producer instantly vanishes.
This "smash and grab" operational method may make you an income short-term, but it won't build a business. Always ensure that you are easy to contact and that you respond to inquiries as soon as possible.
You can create a great online business by writing and selling ebooks. However it is a business, and when you use the three methods above you'll not only make sales, but you'll also build a great business.
