So, after two decades, why is blogging still important?
Because…
Blogging is free (more or less) promotion
It’s simple. Blogging is promotion.
When you stick your name on a blog, at the very least, you’re advertising yourself, and taking baby steps to building your writers’ platform.
Yes, “exposure” is a crock. But promotion is part of marketing, and it’s essential. Even if it takes time and energy.