One of the biggest lessons is given a challenging situation — kids who want pizza — we all tend to default to what we should do instead of asking what we could do. My colleagues and I did an experiment in which I gave participants difficult ethical challenges where there seemed to be no good choice. I then asked participants either “What should you do?” or “What could you do?” We found that the “could” group were able to generate more creative solutions. Approaching problems with a “should” mindset gets us stuck on the trade-off the choice entails and narrows our thinking on one answer, the one that seems most obvious. But when we think in terms of “could,” we stay open-minded and the trade-offs involved inspire us to come up with creative solutions.
via hbr.org
Forget your "shoulds". Make a list of what you COULD do about a writing challenge.
(Or any challenge.)