In one of my favorite books Rich Dad Poor Dad, the author recalls a conversation he had with a young woman who wanted advice on becoming a successful author.
He told her to take a sales class.
The woman had the right credentials — an MFA and years of writing experience — and she scoffed at the idea of having to learn sales.
The author left her with these words, “It’s called best selling author, not best-writing author.”
via medium.com
Create it, promote it, sell it.