Tip #1: Make the most of your limited space, and drive people to take an action from your Instagram bio
You get 150 characters to use in your Instagram bio. It’s important that you make the most of it!
One common way that we see brands do this is by focusing the bio on a single action that they want the visitor to take. It’s reminiscent of some of our favorite email marketing advice: that a good email should have one job to do — for instance, getting clicks to a pricing page or driving traffic to a blog.You can think of your bio in the same way. The quickest and clearest way to drive action from your bio is — quite simply — use a verb. It can be “share this” or “shop that” or anything action-oriented.
via buffer.com
Writers and authors are discovering Instagram -- remember to create your bio.