Angela Booth's Writing Blog

Email Marketing - Copywriter Angela Booth

It’s time to do more with email marketing

While I’m all for email marketing because of the benefits, it’s a commitment too.

One of my clients ran several mailing lists for her customers over the course of 15 years. In 2020, she closed her lists and the account on her marketing platform provider.

I asked her why. Her response: “It’s time to man the lifeboats. I used to enjoy email marking; it improved my business. That’s no longer the case. I’m not sure why–and I don’t care. I want to save my business. Anything which can’t help with that right now, today, has to go.”

Only you know whether you need to do more email marketing. If you need help, get in touch.

via www.angelabooth.com

Time Management: Avoid The Trap (And Finally Achieve Your Goals)

Do you ever feel that time management is a trap? I’ve been feeling this over the past few months. With 2020 such a disaster, I had hoped that I’d catch up and make progress this year.

We discussed time management in a recent writers’ group meeting. It turned out that many members felt the same way: as if they’d never catch up with themselves, while their To Do lists grew longer and longer.

One writer mentioned the PARA method of organization and common misunderstandings of time management.

After I looked into the PARA method, I decided that from now on, my sole method of time management would be Projects. (With a capital “P”, because each Project is a discrete item, with a deadline.)

via peneloperedmont.com

Short Fiction Challenges: 4 Savvy Tips To Master Them - Copywriter Angela Booth

If you’ve tried writing short fiction and found it wasn’t your jam, that’s OK—it’s challenging to write short stories and novellas. You haven’t got the space you have in a novel. It can seem claustrophobic.

Most challenges are easy to overcome, if you remember that you’re not writing a saga: you’re giving readers an experience.

Short fiction: the experience is everything

My favorite mantra for short fiction is: one problem, one solution. The vital question I ask my students is: what do you want readers to feel?

The genre indicates the experience readers want. In romance, readers want to experience the passion your main characters have for each other. In a horror tale, readers want to experience… horror. (My favorite horror tale remains Casting The Runes, by M.R. James.)

If you keep the thought of “experience” in mind, writing short stories becomes fun.

via www.angelabooth.com